Email Automation Guides and Best-Tool Lists

Two kinds of article live here: how-to guides on building automations, and ranked tool lists for one type of business at a time.

If you coach, teach or consult, open these first

Start with the creators list, where Kit is the pick for coaches and course sellers. Its pricing page shows a free plan for up to 10,000 subscribers (forms, landing pages and broadcasts) and Creator at $33 a month for 1,000 subscribers, billed yearly, which is where sequences and Visual Automations begin.

If most of your sales happen on booked calls, read the same list for ActiveCampaign, which starts at $15 a month for 1,000 contacts on annual billing but limits each Starter automation to 5 actions. Keap is the all-in-one route, listed at $299 a month for 1,500 contacts and 2 users.

Where you areRead next
No tool yetGetting started, then the creators list
Selling a courseOnline courses list and the welcome sequence guide
Tool live, results unclearMetrics guide before paying for a bigger plan
Unhappy with your current toolAlternatives, which route you out of 15 different platforms

How-to guides

Fifteen articles on how automations are built and measured. They are tool-neutral, so read them before or after you pick a platform.

Best-tool lists by audience

Twenty-six lists, each ranking the tools for one business type. The coach and creator lists come first, then service work, then software and stores.

Already have two finalists?

The head-to-head pages put two tools next to each other with prices at three list sizes.

Open the comparisons

Frequently asked questions

Which article should a first-time reader open?

Getting Started with Email Automation, then the list closest to your business. Read the metrics guide before you move to a bigger plan, so the upgrade is based on numbers you collected.

Are the best-tool lists ranked or just alphabetical?

Ranked. Each list puts the tool that fits that audience first and gives the reason in its entry, so the order changes from list to list.

Where do the prices in the lists come from?

From each vendor's own pricing page, with the link beside the figure and the date it was read. A tool that publishes no price is marked quote-based, and a wrong number can be reported through the contact page.