Pricing comparison
GetResponse vs Mailchimp: Webinars, Funnels and Pricing
By Marcus Hale · Updated Oct 2026
GetResponse puts webinars, landing pages, sales funnels and a course builder into one plan ladder; Mailchimp is an audience and campaign tool with no webinar product among its plan features. GetResponse has no free plan: Starter is $19 a month for a 1,000-person list with 1 automation workflow, Marketer is $59 with unlimited workflows and funnels, and Creator is $69 and adds webinars and a course creator. For a coach or course seller whose launch is built on live sessions, GetResponse Creator is the better pick. Mailchimp wins for a newsletter-first list, for anyone starting under 250 contacts on its Free plan, and for businesses that connect to Shopify, Square or WordPress.
Who should pick which
Pick GetResponse when the sale happens at a live or recorded session. A webinar launch is a chain: a registration page, a confirmation, reminders, a replay email for the people who missed it, a sales email for the people who attended, and a cart-close reminder. On Creator the webinar, the landing pages, the funnel and the automation workflows are all in one plan, so registration and attendance sit in the same account as the list. It also lists a course creator for up to 500 students and premium newsletter subscriptions, so a coach with a small paid cohort can host and sell without a second subscription.
Pick Mailchimp when the list is mostly a newsletter, when it is under 250 contacts and you want to begin free, or when the same list buys from a shop or an events business. Standard from $20 at 500 contacts allows 5 seats and sends of 12x your contacts, and its pricing page names Shopify, WooCommerce, Square, Wix, WordPress and Canva among its integrations. What it does not list is a webinar tool, so a launch built on live sessions needs a separate webinar service and a way to carry registrants back into the audience.
Decision snapshot
| Area | GetResponse | Mailchimp |
|---|---|---|
| Free plan | None; the paid plans start with a free trial | 1 audience, 250 contacts, 500 sends a month (250 a day) |
| Entry price | Starter $19 a month for a 1,000-person list, $15.58 on yearly billing | Essentials from $13, Standard from $20 at 500 contacts |
| Automation limits | Starter: welcome series plus 1 automation workflow; Marketer and Creator: unlimited workflows | Marketing automation on the paid plans, with sends capped at 10x, 12x or 15x contacts |
| Webinars and courses | Creator at $69 a month ($56.58 yearly): webinars, website builder, course creator for up to 500 students, premium newsletters | No webinar tool among the plan features on its pricing page |
| Funnels and carts | Marketer at $59 a month ($48.38 yearly): sales funnels, abandoned-cart recovery, advanced segmentation | Store integrations such as Shopify, WooCommerce, Square and Wix |
| Monthly sends | Unlimited on every plan | 12x contacts on Standard, which is 12,000 sends at 1,000 contacts |
| Other channels | SMS and transactional email listed on Enterprise, which is custom-priced | SMS marketing listed among its features |
The GetResponse ladder: Starter, Marketer, Creator
GetResponse's pricing page sells subscriber-list-size plans on a slider that opens at 1,000 contacts, with a monthly or yearly billing toggle that takes 18% off for yearly. The figures below are that opening position, read on 2026-10-07 in the page's dollar view.
| Plan | Monthly billing | Yearly billing, per month | A year, monthly billing | A year, yearly billing | What the plan list adds |
|---|---|---|---|---|---|
| Starter | $19 | $15.58 | $228 | $186.96 | Unlimited monthly sends, welcome series, 1 automation workflow, landing pages, signup forms |
| Marketer | $59 | $48.38 | $708 | $580.56 | Unlimited workflows, advanced audience segmentation, abandoned-cart recovery, sales funnels |
| Creator | $69 | $56.58 | $828 | $678.96 | Webinars, website builder, course creator for up to 500 students, premium newsletter subscriptions |
The steps are uneven. Starter to Marketer is $40 a month ($32.80 on yearly billing) and buys the end of the one-workflow limit, funnels and cart recovery. Marketer to Creator is only $10 a month ($8.20 yearly, or $98.40 a year), and that is the price of webinars, a website builder, a course creator and paid newsletters. For anyone who will use even one of those, Marketer is a plan to skip. The page's own savings lines match the arithmetic: yearly billing saves up to $41 on Starter, $127 on Marketer and $149 on Creator.
Mailchimp's side of the ladder reads differently, because it is priced by contact band and gated by seats and send multiples. Free is 250 contacts and 500 sends a month. Essentials from $13 and Standard from $20 at 500 contacts run to Standard at $100 a month for 2,501-5,000 contacts, shown as $50 for the first 12 months. The opening prices are $69 for GetResponse Creator against $20 for Mailchimp Standard, a gap of $49 a month, or $588 a year; on yearly billing GetResponse Creator at $56.58 leaves a gap of $36.58, or $438.96 a year. These start from different list sizes (1,000 against 500), so treat the gap as a ceiling for a small list and re-read both sliders at your own count.
Plan limits that matter during a launch
One automation workflow on Starter
Starter lists a welcome email series and 1 custom automation workflow, and the other two plans list unlimited workflows. A webinar launch quickly needs more than one: a reminder sequence for registrants, a replay sequence for no-shows, a sales sequence for attendees, and a buyer onboarding sequence that stops the sales emails. Count the workflows before choosing Starter. If the answer is one, Starter at $19 for a 1,000-person list is a reasonable newsletter and lead-magnet plan; if the answer is three or four, you are on Marketer at $59 whether or not you wanted its funnels.
Webinars begin on Creator
The webinar line appears on Creator and on Enterprise, and not on Starter or Marketer. That makes the plan decision binary for a webinar-led coach: Creator at $69 a month for a 1,000-person list, or $56.58 on yearly billing. The 500-student limit on the course creator is the cap to know about; a cohort program with 60 members is far below it, but a self-paced course with thousands of buyers would outgrow that feature and need a dedicated course platform.
Mailchimp's send multiples and seats
Mailchimp Essentials from $13 allows 3 seats and sends of 10x your contact count, and it can create custom-coded templates but has to upgrade to send them. Standard from $20 at 500 contacts allows 5 seats, sends of 12x and sending custom-coded templates. The top rung, Premium from $350, is the plan with unlimited seats and 15x sends. GetResponse's pricing page lists unlimited monthly email sends on every plan, so a send allowance never forces an upgrade there.
What a 1,000-person launch does to those allowances
At 1,000 contacts, 12x is 12,000 sends a month on Mailchimp Standard. A launch with one email a day for 14 days to the whole list is 14 x 1,000 = 14,000 sends, which is above the allowance before a single newsletter goes out, and four weekly newsletters in the same month add 4,000 for 18,000 in total. You can stay inside the cap by sending the later emails only to people who have not bought, which is the better habit anyway, but the cap is a number to plan around on Mailchimp and not a concern on GetResponse. The reverse also holds: for a list that gets one newsletter a month, 12,000 sends is far more than a 1,000-person list will use, and the allowance is irrelevant.
SMS and transactional email
GetResponse lists SMS marketing and transactional emails on Enterprise, the plan priced on request, along with a dedicated sending domain, dedicated IP address and single sign-on. A coach on Creator who wants text-message webinar reminders will use a separate SMS service. Mailchimp's pricing page lists SMS marketing among its features, so the option exists on that side; this page quotes no SMS price for either tool.
Which launch suits which tool
A coach with 300 contacts and a monthly webinar: compare the gap, not the plans
At 300 contacts Mailchimp Essentials from $13 covers the newsletter, and GetResponse Creator at $69 covers the newsletter and the webinar. The gap is $56 a month ($69 minus $13), or $672 a year. If a standalone webinar service and a landing page builder together cost more than that, Creator is the cheaper way to run the webinar; if they cost less, Mailchimp plus those tools is. The free trial on GetResponse is the way to find out whether the webinar feature is good enough to be worth the choice.
A course seller with an evergreen funnel: GetResponse Marketer or Creator
Evergreen selling needs unlimited workflows, abandoned-cart recovery and a funnel that does not depend on you pressing send, which the page puts on Marketer at $59 for a 1,000-person list. Move to Creator at $69 once you add a webinar as the front of the funnel or host the course there for up to 500 students. Mailchimp's plan features list no sales-funnel product, so on that side the funnel pages and checkout would be assembled from other tools and only the emails would live in Mailchimp.
A consultant with a newsletter and a few thousand readers: Mailchimp
A newsletter list with a welcome email and no funnel pays for none of GetResponse's extra tiers. Mailchimp Standard at 2,501-5,000 contacts is $100 a month, shown as $50 for the first 12 months, which is $600 in year one and $1,200 in year two, with a 60,000-send allowance that a weekly newsletter barely touches. GetResponse's price at that list size is on its slider and is not quoted here, so read it before assuming the gap.
A coach with a small paid community and a premium newsletter: GetResponse Creator
Premium newsletter subscriptions, a website builder and a course creator are all in the Creator feature list, which fits a coach selling a membership to a few dozen people without a second subscription for the paywall. The 500-student cap is a ceiling, not a target.
A team of three to five: Mailchimp Standard
Mailchimp's published seat counts, 3 on Essentials and 5 on Standard, make it easy to plan for an assistant and a freelancer. The GetResponse plan list used for this page states no seat count, so confirm the number of users in the trial before you commit a team to it.
Moving between Mailchimp and GetResponse
| Piece | Mailchimp to GetResponse | GetResponse to Mailchimp |
|---|---|---|
| Contacts and tags | Export the audience as a CSV with tags and import it into GetResponse; map fields before the upload | Export contacts with their tags and import them into a single Mailchimp audience |
| Welcome series | GetResponse lists a welcome email series separately from custom workflows, so this is the first thing to rebuild | Becomes a journey in Mailchimp; the welcome series and workflows merge into one list of automations |
| Automations | Journeys become workflows; Starter allows one custom workflow, so choose Marketer if you have several | Workflows become journeys; unlimited workflows must be consolidated to fit your Mailchimp plan |
| Landing pages and forms | Rebuilt in GetResponse, where landing pages and signup forms are listed from Starter | Rebuilt in Mailchimp; embed code on your site changes |
| Webinars | Nothing to export from Mailchimp; registrants on an outside webinar tool need to be imported with a tag | Webinar registration and attendance data stay in GetResponse, so export attendee lists before cancelling |
| Opt-outs | Take unsubscribed and cleaned addresses in a separate export and load them as suppressed in the destination before its first campaign, so nobody who left hears from you again. | |
Leave the old account running while any scheduled campaign is still due, and send the first campaign from the new one to recent openers before widening. GetResponse's free trial lets you build and test one workflow end to end before you move the list.
Where GetResponse-to-Mailchimp comparisons go wrong
- Starting a launch on GetResponse Starter. It allows a welcome series and 1 custom automation workflow, and a webinar launch needs a reminder, a replay and a buyer sequence at the least.
- Buying Marketer for webinars. The plan list puts webinars on Creator, so Marketer at $59 gives funnels and unlimited workflows but no webinar, and the $10 step to Creator at $69 is the one that buys it.
- Reading the euro capture as dollars. The screenshot above shows GetResponse's euro prices; the dollar figures in the text, $19, $59 and $69 a month for a 1,000-person list, come from the same page in its USD view.
- Setting $19 at 1,000 contacts beside Mailchimp's $20 at 500 contacts as if they bought the same list. Re-read both sliders at your own count.
- Forgetting the 500-student limit on GetResponse's course creator when planning a self-paced course with a large audience.
- Counting on Mailchimp's 12x send allowance during a daily launch. A 1,000-person list is capped at 12,000 sends on Standard, and a 14-day daily sequence plus four newsletters is 18,000.
- Setting Mailchimp's half-price year against GetResponse's regular price. The $50 a month shown at 2,501-5,000 contacts lasts 12 months, so a multi-year budget should use the $100 that follows.
Three checks before you choose
- Does the sale happen at a webinar? If a live or recorded session is the front of your funnel, the plan is GetResponse Creator, because that is where webinars appear in its list, and the comparison with Mailchimp becomes a comparison with Mailchimp plus a separate webinar service. If the sale happens on a call, a sales page or a checkout, GetResponse's webinar line is a feature you pay $10 a month more than Marketer to have.
- How many separate sequences do you run at once? One means GetResponse Starter or Mailchimp can carry it. Three or more means GetResponse Marketer or Creator, where workflows are unlimited, or Mailchimp Standard at whichever contact band you sit in.
- How many emails do you send around a launch? Multiply list size by emails in the launch. If the total is above 12 times your contact count, Mailchimp Standard's allowance is the thing you hit first, and GetResponse's unlimited monthly sends are the reason to prefer it.
If the first answer is yes, start GetResponse's free trial and build the registration page and reminder workflow before anything else. If it is no, price Mailchimp Standard at your list size first and bring GetResponse back into the comparison only when you need funnels or cart recovery.
Verdict: GetResponse for webinar-led launches, Mailchimp for newsletter lists
For a coach, course seller or consultant who sells through webinars, GetResponse Creator is the better platform. At $69 a month for a 1,000-person list ($56.58 on yearly billing) it puts the webinar, landing pages, sales funnels, unlimited workflows, a website builder and a course creator for up to 500 students in one account, and it lists unlimited monthly sends, so a 14-day launch never hits an allowance. Choose Marketer at $59 only if you are certain you will never run a webinar, and Starter at $19 only if one custom workflow plus a welcome series is truly the whole program.
Mailchimp is the right call when the list is a newsletter, when it starts under 250 contacts and benefits from the Free plan, when the business sells through Shopify, WooCommerce or Square, or when a team of three to five needs seats on Standard. At $50 a month for the first year and $100 a month afterwards at 2,501-5,000 contacts, it is also an inexpensive way to mail a few thousand readers who have no need for a funnel. Prices are from getresponse.com/pricing and mailchimp.com/pricing. For webinar tools beyond these two, see the webinar automation guide.
Related comparisons
Webinar tooling beyond these two is covered in the webinar automation guide, and the alternatives hub lists other options if neither fits.
- Brevo vs Mailchimp: Mailchimp against a tool with a 300-a-day free plan and send-based pricing, for large lists that are mailed lightly.
- Kit (formerly ConvertKit) vs Mailchimp: Mailchimp against a creator platform whose free plan runs to 10,000 subscribers and sells digital products.
- Mailchimp vs ActiveCampaign: Mailchimp priced against a tag-and-deal platform, for consultants who track inquiries to booked calls.
- Mailchimp alternatives: Where to look if Mailchimp stops fitting.
Frequently asked questions
Does GetResponse have a free plan?
No. GetResponse's pricing page lists Starter, Marketer, Creator and Enterprise, with a free trial but no ongoing free plan. Mailchimp's Free plan allows 250 contacts and 500 sends a month, so a very small list can begin there at no cost.
What is the cheapest GetResponse plan for a coach running a webinar?
Creator, because webinars are listed only on it. The pricing page shows $69 a month for a 1,000-person list, or $56.58 a month on yearly billing, which is $678.96 for the year. Marketer is $10 a month cheaper at $59 but does not list webinars, and Starter at $19 limits you to a welcome series and 1 custom automation workflow.
How many automations does GetResponse Starter allow?
Starter lists a welcome email series and 1 custom automation workflow; Marketer and Creator list unlimited automation workflows. A coach who wants a webinar-reminder sequence, a post-purchase sequence and a no-show follow-up needs more than that one workflow, which means Marketer at $59 or Creator at $69 for a 1,000-person list.
Does Mailchimp limit how many emails I can send?
Yes. Its allowance is a multiple of your contacts: 10x on Essentials, 12x on Standard and 15x on Premium. At 1,000 contacts, Standard's 12x is 12,000 sends a month, and 14 daily launch emails to the whole list already use 14,000. GetResponse lists unlimited monthly sends on every plan.
Can GetResponse send SMS or transactional email?
GetResponse lists SMS marketing and transactional emails on its Enterprise plan, which is quoted on request, so a coach on Starter, Marketer or Creator would use a separate service for text reminders. Mailchimp's pricing page lists SMS marketing among its features.
How do I move from Mailchimp to GetResponse?
Export the audience from Mailchimp as a CSV with its tags and import it into GetResponse, then rebuild each journey as a workflow. On Starter only one custom workflow and the welcome series are allowed, so consolidate journeys before you move. Keep opt-outs out of the active import by exporting unsubscribed and cleaned contacts on their own and loading them as suppressed first.