GetResponse vs Mailchimp: Which Email Automation Service is Better?

Overview

GetResponse and Mailchimp both serve small to medium businesses, but with different approaches. GetResponse has evolved into an all-in-one marketing platform with webinars, landing pages, conversion funnels, and more. Mailchimp remains focused on email marketing with additional features added over time.

The choice depends on whether you want a comprehensive marketing suite or prefer a simpler, more focused email tool.

Key Differences

Feature Breadth

GetResponse includes webinar hosting, conversion funnels, landing pages, and website building alongside email automation. It's designed to be your entire marketing stack, reducing the need for multiple tools.

Mailchimp has added features over the years but remains primarily an email platform. Website builder and landing pages exist but aren't as developed. There are no webinars or sophisticated funnel building.

Webinar Integration

GetResponse uniquely includes webinar hosting with automated webinar funnels. You can run live webinars, create on-demand replays, and build complete lead generation funnels around webinar content - all in one platform.

Mailchimp doesn't offer webinar functionality. You'd need a separate tool like Zoom or WebinarJam plus integration work to achieve similar workflows.

Automation Capabilities

GetResponse offers more sophisticated automation with conversion funnels that combine email, landing pages, and e-commerce into automated workflows. The visual automation builder handles complex scenarios well.

Mailchimp's Customer Journeys are capable but less comprehensive. Automation works well for email sequences but doesn't integrate other marketing elements as seamlessly.

Learning Curve

Mailchimp is easier to learn and use. The interface is intuitive, and beginners can get started quickly. The narrower focus means less complexity to navigate.

GetResponse's breadth means more features to learn. Marketing teams benefit from the capability, but solo operators may find it overwhelming. More power, more complexity.

Who Should Choose What

Choose GetResponse if:

• You want an all-in-one marketing platform
• Webinars are part of your marketing strategy
• You need conversion funnels with landing pages
• Advanced automation is required
• You want to consolidate multiple marketing tools
• Your team can handle a more complex platform

Choose Mailchimp if:

• You primarily need email marketing
• Simplicity and ease of use are priorities
• You're just starting with email automation
• Budget at the entry level matters
• You prefer a focused tool over a comprehensive suite

Consider Sequenzy for SaaS

For SaaS businesses, neither GetResponse nor Mailchimp provides subscription-specific features. Sequenzy at $19/mo offers native Stripe integration, MRR tracking, AI workflow generation, and billing-based automation - purpose-built for subscription businesses rather than general marketing.