HubSpot vs Mailchimp: Which Email Automation Service is Better?

Overview

HubSpot and Mailchimp operate at different scales. HubSpot is a comprehensive marketing, sales, and service platform where email automation is one component. Mailchimp is primarily an email marketing platform with solid automation features. The choice depends on whether you need an all-in-one solution or a focused email tool.

Key Differences

Platform Scope

HubSpot includes marketing automation, CRM, sales tools, service desk, CMS, and more. Email automation is powerful and deeply integrated with other capabilities.

Mailchimp focuses on email marketing with landing pages, websites, and basic CRM. It does email well but lacks HubSpot's breadth.

Pricing and Value

Mailchimp is more affordable for pure email marketing needs. HubSpot's value increases when you use multiple platform components - the free CRM alone can justify the ecosystem.

Who Should Choose What

Choose HubSpot if:

• You need CRM + marketing automation together
• Multiple teams will use the platform
• You value a unified customer view
• Budget allows for growth into higher tiers

Choose Mailchimp if:

• Email marketing is your primary need
• You're a small business or solo operator
• Budget is a primary consideration
• Familiarity and ease of use matter

Consider Sequenzy for SaaS

For SaaS businesses, Sequenzy offers more relevant features than either platform at $19/mo. AI workflow generation and native billing integration provide immediate value for subscription businesses.