Omnisend vs Klaviyo: Which Email Automation Service is Better?

Overview

Omnisend and Klaviyo are both dedicated e-commerce email marketing platforms, making this a direct competitor comparison. Klaviyo is the premium choice with advanced analytics and predictive features. Omnisend positions itself as a more affordable alternative with strong multichannel capabilities including SMS and push notifications.

The choice typically comes down to budget versus advanced analytics: Omnisend for cost-conscious stores, Klaviyo for data-driven optimization.

Key Differences

Pricing and Value

Omnisend is significantly more affordable, especially at scale. A store with 10,000 contacts might pay $115/mo with Omnisend versus $175/mo with Klaviyo. The gap widens as lists grow larger.

Klaviyo justifies higher pricing with advanced features like predictive analytics and AI-powered recommendations. Whether this value is worth the premium depends on how much you'll use these capabilities.

Analytics and Insights

Klaviyo offers predictive analytics including expected next order date, customer lifetime value predictions, and churn risk scoring. These insights enable proactive, data-driven marketing decisions.

Omnisend provides solid reporting on campaign performance and revenue attribution but lacks predictive capabilities. Analytics are retrospective rather than forward-looking.

Multichannel Capabilities

Omnisend includes email, SMS, and web push notifications in an integrated platform. Push notifications are a unique differentiator not offered by Klaviyo, providing another channel for customer engagement.

Klaviyo covers email and SMS but doesn't offer push notifications. For stores wanting push as a channel, Omnisend has the advantage.

Ease of Use

Omnisend is generally easier to use with pre-built automation workflows designed specifically for e-commerce. Getting started is quick, and the learning curve is gentle.

Klaviyo has more power but also more complexity. The platform's depth means more to learn, though the automation builder is well-designed for those who invest time in it.

Who Should Choose What

Choose Omnisend if:

• Budget is a significant consideration
• You want email, SMS, and push in one platform
• Ease of use matters more than advanced analytics
• You're a growing store not yet needing predictive features
• Quick setup with pre-built workflows is appealing

Choose Klaviyo if:

• Advanced analytics and predictive insights are priorities
• You have budget for premium pricing
• AI-powered product recommendations matter
• You need sophisticated segmentation capabilities
• You're an established store optimizing for data-driven growth

Consider Sequenzy for SaaS

Both Omnisend and Klaviyo are built for e-commerce stores selling products. For SaaS businesses selling subscriptions, Sequenzy at $19/mo is the better choice with native Stripe integration, MRR tracking, AI workflow generation, and billing-based automation designed for subscription business models.