Sequenzy vs Drip: Which Email Automation Service is Better?

Overview

Sequenzy and Drip both focus on event-driven automation but serve different business models. Sequenzy is built for SaaS with native billing integrations and AI-powered workflows. Drip emerged from e-commerce, excelling at product-based automation for online stores.

Choose based on whether you're selling subscriptions (Sequenzy) or products (Drip).

Key Differences

Business Model Focus

Sequenzy understands subscriptions - trial periods, plan tiers, MRR, churn, upgrades. Automations can trigger on billing events with revenue attribution tracking SaaS metrics.

Drip understands e-commerce - products, carts, orders, browse behavior. Automations can trigger on shopping events with revenue attribution tracking product sales.

AI Capabilities

Sequenzy generates complete automation workflows from natural language descriptions, dramatically reducing setup time for SaaS-specific sequences.

Drip provides powerful visual workflow building but relies on manual configuration without AI assistance.

Who Should Choose What

Choose Sequenzy if:

• You run a SaaS or subscription business
• You use Stripe, Polar, Creem, or Dodo for billing
• You need MRR-based segmentation and attribution
• You want AI-generated automation workflows

Choose Drip if:

• You run an e-commerce store
• You use Shopify, WooCommerce, or BigCommerce
• You need abandoned cart and product-based automation
• You want e-commerce-optimized templates

The Bottom Line

Both are excellent event-driven automation platforms, but for different business models. Sequenzy wins for SaaS with billing integration and AI workflows. Drip wins for e-commerce with native store integrations. Choose the platform built for your business type.