Sequenzy vs Drip: Pricing and Which One to Choose

A price per person against a price per email

Drip's pricing page says the cost depends on the number of active people in your account and the volume of emails you send. In its readouts the sends are unlimited for lists up to 30,000 people, so for most readers the bill is simply a function of list size: one band per list size, and the smaller bands list dynamic segments, up to 50 workflows and onsite campaigns. It sits on the expensive side because it has the most to offer a store or a launch-driven business.

Sequenzy turns that around. People are unlimited and the price follows the emails you send in a month, starting from a free tier of 2,500. For a list that is mailed gently, that is a lower bill. For a list that gets a four-email launch sequence on top of a weekly newsletter, it is a bill that moves with every campaign. The rest of this page puts numbers on that difference.

Costs at 2,500, 5,000 and 10,000 contacts

The mailing assumption here is five emails per contact in a normal month: a weekly newsletter plus one automated email. A launch month adds a six-email launch sequence for everybody, so eleven emails per contact. Drip's figures are the band prices from its pricing slider; Sequenzy's tiers are from its own pricing page.

The Sequenzy arithmetic: 2,500 contacts times 5 is 12,500 emails, above the free 2,500 and inside the 15,000-email $19 tier; times 11 it is 27,500, inside the 30,000-email $29 tier. At 5,000 contacts, 25,000 emails land in the $29 tier and 55,000 in the $49 tier (60,000 emails). At 10,000 contacts, 50,000 emails fit the $49 tier and 110,000 fit the $99 tier (120,000 emails). Drip does not move in a launch month at these sizes, because the readouts list unlimited sends up to 30,000 people.

Over a year the gap is easier to see. A 10,000-person list on Drip costs $154 a month, or $1,848 over twelve months. If you buy Sequenzy's 120,000-email tier so that launch weeks never push you over, its pricing page lists $1,069 billed annually, against $99 a month on the monthly plan. Sequenzy stays cheaper, though by less than the headline suggests. Drip continues beyond these sizes: $209 for 15,000 people, $369 at 25,000 and $699 at 50,000. At 25,000 people and five emails each, the 125,000 sends exceed the largest Sequenzy tier quoted on its pricing page, so use its volume slider for a quote there.

A program seller running a launch

Picture a consultant with 5,000 people on the list who sells a self-paced course through a Stripe checkout and runs two launches a year. Before a launch she sends a short Typeform quiz and uses the answers to segment, then mails a six-email sequence to everyone, with a different closing email for people who clicked the checkout but did not buy. After the launch, buyers move into an onboarding workflow and non-buyers return to the newsletter.

That plan leans on three things Drip lists: Typeform and Stripe among its integrations, dynamic segments that update as people click and buy, and a flat price with unlimited sends at this list size, $89 a month. Its revenue attribution is built around ecommerce orders, and the 50-workflow limit is far above what one course needs. Sequenzy can send the same emails for less ($29 in a normal month and $49 in the launch month at this size) and has revenue attribution and goal tracking of its own. Its segmentation, though, is described in terms of plan, MRR and engagement, which suits recurring subscriptions better than a one-time course purchase, and it lists no onsite campaigns or pop-ups for capturing leads.

On balance Drip is the better tool here when the course is the main business, and its price premium ($89 against $29 to $49) buys flexibility during launch weeks. If the course is a side project with a monthly newsletter and one sequence, the premium is hard to justify, and Sequenzy or a free plan elsewhere will do the job.

A SaaS founder with 2,500 users

The founder bills monthly through Stripe, with about 2,500 people split between trials, paying customers and former customers. The emails that matter are a welcome and onboarding sequence at signup, a nudge when a trial is about to end, a dunning email when an invoice fails, a win-back when someone cancels and an upgrade prompt as a customer approaches a plan limit. At five emails per person, that is 12,500 emails a month, inside Sequenzy's $19 tier, against $39 for Drip's first band.

Sequenzy's site describes each of those flows as a trigger: connect Stripe or PostHog, or post your own events, and a flow starts from a segment built on plan, MRR and engagement. Its homepage says invoice.payment_failed starts dunning with a card-update page and that cancellations start a win-back. The limit on what it does is the same as in any billing-linked email tool: it sends the emails, and Stripe, Paddle or Lemon Squeezy decide when to retry the card. Drip lists Stripe among its integrations, but nothing on its pricing page describes dunning, trial-ending or cancel flows, so you would assemble them yourself. For this founder Sequenzy is the better pick on features and on price.

Moving from Drip to Sequenzy, and back

• Drip to Sequenzy: export people with their tags and custom fields, then recreate each workflow (Drip allows up to 50) in the visual builder. Tags that start a workflow become events or segment rules, and Drip's dynamic segments become segments built on the data you send Sequenzy. Onsite campaigns and ecommerce order triggers have no equivalent on its pricing page, so replace pop-ups and any store-based flows before you switch off the old ones.
• Sequenzy to Drip: Drip's 25,000-person readout lists free migration and personalised onboarding, and the 14-day trial needs no card. Expect to rebuild plan and MRR segments as custom fields fed by your Stripe connection, and to build any dunning or win-back email by hand.
• Both ways: suppress unsubscribes and bounces before the first send, authenticate the sending domain in the new tool and keep the old account running until your longest workflow has finished once on the new one.

Pricing pitfalls on this pair

• Reading Drip's $39 as the cost of a 3,000-person list. That price covers 1-2,500 people; 3,000 people reads $49, and 7,500 reads $124.
• Comparing Drip's per-person bill with Sequenzy's free tier and stopping there. The free tier is 2,500 emails, so a list of 600 people mailed five times a month (3,000 emails) already needs the $19 tier.
• Forgetting that Drip's unlimited sends stop applying beyond 30,000 people in the readouts: 40,000 people is capped at 480,000 sends and 50,000 people at 600,000.
• Budgeting Sequenzy from list size alone. Ten thousand contacts mailed once a month is 10,000 emails and sits inside the $19 tier, but the same list mailed twenty times is 200,000 emails, above the largest tier quoted here.
• Treating either tool's reporting as the same. Drip counts store orders, Sequenzy counts goals and revenue tied to billing events, so the same launch will look different in each dashboard.

The verdict, for both readers

For coaches, course creators and consultants who run launches: Drip. Unlimited sends at normal list sizes, dynamic segments, up to 50 workflows and Stripe and Typeform integrations make launch weeks predictable. Budget $39 at 2,500 people, $89 at 5,000 and $154 at 10,000. Sequenzy is the cheaper sender at each of those sizes, and a fair choice if the funnel is simple.

For SaaS and subscription founders: Sequenzy. Its billing-event flows, trial and cancel flows and send-based pricing are what the product is for. Current prices are on sequenzy.com/pricing and drip.com/pricing.

Related comparisons

More on the same decision is in the comparison hub and the guide to email tools for online courses.

• Drip vs ActiveCampaign: Drip priced against the CRM-led alternative, at 1,000, 5,000 and 10,000 contacts.
• Sequenzy vs ActiveCampaign: The same SaaS question for coaches who need a CRM.
• Sequenzy vs Kit (ConvertKit): The creator-side pick, with a free plan to 10,000 subscribers.
• Drip alternatives: Where Drip customers move when the people-based bill climbs.

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