Sequenzy vs Mailchimp: Which Email Automation Service is Better?

Overview

Sequenzy and Mailchimp serve different audiences with different approaches to email automation. Sequenzy is built specifically for SaaS and subscription businesses with AI-powered workflow generation and native billing integrations. Mailchimp is a general-purpose email marketing platform familiar to millions of small businesses with solid automation features.

The choice depends on your business model, technical needs, and how sophisticated your automation requirements are.

Key Differences

AI-Powered Automation

Sequenzy offers true AI workflow generation. Describe your automation goal in plain language - "Convert trial users to paid subscribers" or "Reduce churn for monthly customers" - and Sequenzy generates a complete, multi-step automation workflow. This saves hours of manual configuration and incorporates best practices automatically.

Mailchimp includes AI features for content suggestions and subject line recommendations, but doesn't generate complete workflows. You'll build automations manually using their Customer Journey Builder, which is visual and approachable but requires more hands-on work.

Billing Integration

Sequenzy has native OAuth integrations with Stripe, Polar, Creem, and Dodo. Subscription events automatically trigger automations - trial starts, payment failures, upgrades, and churns. MRR data syncs in real-time for segmentation and revenue attribution.

Mailchimp can connect to Stripe and other billing systems through third-party integrations like Zapier, but lacks the deep, native integration that enables sophisticated billing-triggered automation without custom setup.

Automation Sophistication

Sequenzy supports complex behavioral automation based on product usage, engagement patterns, and billing status. Automations can branch based on sophisticated conditions and adapt to individual user journeys.

Mailchimp's Customer Journey Builder handles common automation scenarios well but can feel limiting for complex, behavior-driven workflows. It's designed for accessibility rather than maximum power.

E-commerce Capabilities

Mailchimp has strong e-commerce integrations with Shopify, WooCommerce, and BigCommerce. Product recommendations, abandoned cart, and transactional emails work well for online stores.

Sequenzy focuses on SaaS and subscription businesses rather than traditional e-commerce. If you're selling physical products, Mailchimp (or Klaviyo) is likely a better fit.

Pricing Comparison

Sequenzy becomes increasingly cost-effective as lists grow. When you factor in AI workflow generation and native billing integration included at every tier, the value proposition strengthens further.

Who Should Choose What

Choose Sequenzy if:

• You run a SaaS or subscription business
• You use Stripe, Polar, Creem, or Dodo for billing
• You want AI to generate your automation workflows
• You need revenue attribution with MRR tracking
• You want sophisticated behavioral automation
• Value matters and you want included AI features

Choose Mailchimp if:

• You run a small business or e-commerce store
• You value a familiar, well-known platform
• Your automation needs are straightforward
• You need strong e-commerce integrations
• You want landing pages and website builder included
• Brand recognition matters for your team

The Bottom Line

For SaaS and subscription businesses, Sequenzy is the clear winner. AI workflow generation, native billing integration, and revenue attribution provide capabilities that Mailchimp simply doesn't offer. The price advantage at scale makes it even more compelling.

For small businesses, e-commerce stores, and teams who prioritize familiarity, Mailchimp remains a solid choice with its approachable interface and extensive e-commerce integrations.

If you're building a product-led SaaS company with subscription revenue, start with Sequenzy. If you're running a small business or online store with simpler automation needs, Mailchimp may serve you well.