People-based pricing and store-first alternatives

14 Drip Alternatives for Coaches and Online Stores

If you are a coach or course creator who landed on Drip because it connects to Stripe, switch to Kit: Creator is $116 a month at 10,000 subscribers against Drip’s $154 for 10,000 people, and its free plan sends broadcasts to up to 10,000 subscribers. If you really run a store there is little to gain on price, since Klaviyo is $150 at 10,000 profiles, so choose on the data model. A big list that you rarely mail is the case for Brevo’s volume-based plans.

Why people leave Drip

Drip’s pricing page shows one number per list size, a 14-day free trial with no credit card, and no free plan. The slider reads $39 for 1 to 2,500 people, $49 at 3,000, $89 at 5,000, $124 at 7,500, $154 at 10,000, $209 at 15,000, $289 at 20,000, $369 at 25,000, $449 at 30,000, $609 at 40,000 and $699 at 50,000. Between 10,000 and 25,000 people each 5,000 steps cost $55, $80 and $80 more ($209 minus $154, then $289 minus $209, then $369 minus $289). Per thousand people the price eases only slightly, from $15.60 at 2,500 ($39 divided by 2.5) to $14.76 at 25,000 ($369 divided by 25).

Drip bills on the active people in the account and the emails you send in a month. Sends are unlimited on the lower tiers, but the page lists 480,000 sends at 40,000 people and 600,000 at 50,000, which is 12 emails per person per month, and a funnel that mails a large list daily would pass that. Workflows are capped at up to 50. The feature list names ecommerce revenue attribution and onsite pop-ups, with Shopify, WooCommerce, BigCommerce, Stripe, Typeform and Zapier among the integrations, so a coach who sells through a course platform pays for store tooling that sits idle.

Drip pricing page, captured Oct 2026 — Drip pricing page as of 2026-10-07. Source: https://drip.com/pricing

What the alternatives cost at 1,000, 10,000 and 25,000 contacts

Every vendor counts a different unit, so the table lists each one’s own unit and billing period. The figures are each vendor’s own list prices, read on October 7, 2026.

Tool and plan	Unit and billing	1,000	10,000	25,000
Drip	Active people, monthly	$39	$154	$369
Kit Creator	Subscribers, billed yearly	$33	$116	$166
MailerLite Comfort	Subscribers, monthly billing	$19	$89	$179
ActiveCampaign Starter	Contacts, billed yearly	$15	$149	$391
ActiveCampaign Plus	Contacts, billed yearly	$49	$189	$389

Klaviyo’s Email plan is $30 at 1,000 profiles and $150 at 10,000, and Mailchimp Standard is $135 for the 5,001 to 10,000 band and $310 for 20,001 to 25,000; neither is in the table because each is missing a size we recorded. At 10,000 people Kit Creator is $38 below Drip and MailerLite Comfort is $65 below it, while ActiveCampaign Starter is only $5 below ($154 minus $149). At 25,000 the order flips for ActiveCampaign: Starter at $391 and Plus at $389 both cost more than Drip’s $369, by $22 and $20.

Fourteen Drip alternatives at a glance

Tool	Best for	Pricing context	Main trade-off
Kit	Coaches and course creators who chose Drip for its Stripe link, not for a store	Free to 10,000 subscribers (broadcasts only); Creator $116 at 10,000, billed yearly	Product-level store segmentation is not what Kit’s plans are built around, so a business that also ships physical goods should keep a store tool.
Klaviyo	Stores that want the commerce specialist with profile-based pricing	Free to 250 profiles; Email plan $150 at 10,000 profiles	Our capture of Klaviyo’s Email plan stops at 10,000 profiles, so read its selector at your own list size before assuming the gap holds.
Omnisend	Stores that want email, SMS and web push in one plan	Free 250 contacts; Standard $11.20 and Pro $41.30 on the three-months-upfront rate	The prices shown are promotional rates for paying three months upfront, so budget with the totals the page strikes through instead.
ActiveCampaign	A shop or course business that also tracks deals and wants deeper branching	Starter $15 at 1,000 contacts, $149 at 10,000 (billed yearly)	At 25,000 contacts Starter is $391 and Plus $389, both above Drip’s $369, so list size can work against the move.
Brevo	A large, quiet list where send volume, not people, should set the price	Free 300 emails a day; Starter from $9, Standard from $18 a month	The free plan sends only 300 emails a day and allows 2,000 contacts in marketing automation, so an active store outgrows it quickly.
Customer.io	A subscription or app-based business that sends its own events	Essentials $100 at 5k profiles, $145 at 10k, billed monthly	It needs someone to send clean events, which a small shop without a developer cannot easily supply.
Userlist	B2B accounts, such as a coaching program an employer buys for a team	Basic $149 for up to 10,000 users; Professional $349	Its $149 at 10,000 users is $5 under Drip’s $154 and buys a different model, not a cheaper one.
Loops	Software makers who happened to use Drip	Free for the 1,000 newest contacts; $99 at 9,998 subscribers	A shop would have to feed it events by hand, because order data is not what it is designed around.
Mailchimp	Owners who want a familiar editor and contact-band pricing	Free 250 contacts and 500 sends a month; Standard $135 for 5,001 to 10,000 contacts	The figure to budget is the price after the 12-month half-price offer, not the first-year price.
MailerLite	The lowest bill for a simple list of newsletters and welcome emails	Free to 250 subscribers; Comfort $89 at 10,000 (monthly billing)	Store behaviour such as browse and cart events is outside what it is designed for.
HubSpot	A shop or course business with a sales team that wants one CRM record	Free tools; Marketing Hub Starter $7, Professional $800, Enterprise $3,600 a month (per seat)	Automation steps from 1 action on the free tools to up to 10 on Starter, so a 50-workflow Drip setup does not fit until you reach Professional.
Resend	Receipts and shipping notices that developers send from code	Free 3,000 emails a month; Pro $20 for 50,000; Marketing free at 1,000 contacts	It has no catalog, cart or revenue-attribution tooling of the kind Drip is known for.
Postmark	Order and shipping notifications that must arrive on time	Free 100 emails a month; Basic $15 for 10,000 emails a month	It has no promotional automation at all.
SendGrid	Shops with developers that send a large volume of order mail	Marketing Campaigns free to 2,000 contacts; Basic from $15, Advanced from $60	The two products have separate plans, so one person should own which message goes through which.

1. Kit

Best for: Coaches and course creators who chose Drip for its Stripe link, not for a store. Drip lists Stripe among its integrations, which draws some course sellers in, but the product is organised around orders, products and revenue attribution. Kit is organised around the subscriber and the offer: its free plan sells digital products and subscriptions and sends broadcasts to up to 10,000 subscribers, and Creator adds Visual Automations, sequences and A/B subject-line tests. If your list is people who bought a program rather than shoppers with carts, that is the closer match.

Trade-off: Product-level store segmentation is not what Kit’s plans are built around, so a business that also ships physical goods should keep a store tool.

Moving from Drip: Kit’s free migrations and 14-day no-card trial line up neatly against Drip’s own 14-day trial. Rebuild each purchase-triggered workflow from a Kit product purchase or a tag, and retire any workflow that has not sent anything for a quarter.

What it costs: Kit Creator is $116 a month at 10,000 subscribers billed yearly, which is $38 under Drip’s $154 and $456 across twelve months. At 25,000 it reads $166 against Drip’s $369, and Kit Pro is $158 at 10,000 and $233 at 25,000. See the Kit pricing page.

2. Klaviyo

Best for: Stores that want the commerce specialist with profile-based pricing. Klaviyo is the like-for-like move for a shop leaving Drip, and it will not save much. At 10,000 profiles its Email plan is $150 against Drip’s $154, a $4 difference ($48 over a year), so you move for the data model and reporting you prefer rather than for a smaller bill.

Trade-off: Our capture of Klaviyo’s Email plan stops at 10,000 profiles, so read its selector at your own list size before assuming the gap holds.

Moving from Drip: Connect the store, then rebuild welcome, cart, browse and post-purchase workflows one at a time. Drip allows up to 50 workflows, which makes a handy inventory: list them and mark which have sent nothing in the last quarter.

What it costs: Klaviyo’s Email plan is listed at $20 for 500 profiles, $30 for 1,000, $100 for 5,000 and $150 for 10,000, and its free plan has up to 250 active profiles and 500 emails a month. See the Klaviyo pricing page.

3. Omnisend

Best for: Stores that want email, SMS and web push in one plan. Omnisend is the closest rival on Drip’s home ground, and it adds SMS from $0.007 a message and web push to the plan. Its free plan offers 250 contacts, 500 emails and 500 web push notifications a month, and Pro starts from 2,500 contacts with unlimited emails. For the same 2,500 people, Drip is $39.

Trade-off: The prices shown are promotional rates for paying three months upfront, so budget with the totals the page strikes through instead.

Moving from Drip: Omnisend’s pricing page advertises a 5-day free migration, so ask what it covers for Drip data before importing by hand. Onsite pop-ups are a separate rebuild.

What it costs: Standard is $11.20 and Pro is $41.30 on the upfront rate. The page strikes through totals of $48.00 and $177.00 for three months, which come to $16.00 and $59.00 a month by our arithmetic and are not prices printed on the page. See the Omnisend pricing page.

4. ActiveCampaign

Best for: A shop or course business that also tracks deals and wants deeper branching. ActiveCampaign comes up when Drip’s people-and-orders model feels thin for a business that also quotes services, tracks leads and wants goals and branching inside one automation. It is a general marketing and CRM tool, and its pricing page lists standard CRM and ecommerce integrations from Starter.

Trade-off: At 25,000 contacts Starter is $391 and Plus $389, both above Drip’s $369, so list size can work against the move.

Moving from Drip: Carry Drip tags and custom fields over as ActiveCampaign tags and fields, and recreate each workflow rather than expecting a transfer. Starter allows 5 actions per automation, so a long Drip workflow has to be split in two.

What it costs: Starter reads $15 at 1,000 contacts, $79 at 5,000, $149 at 10,000 and $391 at 25,000, billed annually; Plus is $49, $145, $189 and $389 at the same sizes. See the ActiveCampaign pricing page.

5. Brevo

Best for: A large, quiet list where send volume, not people, should set the price. Brevo turns Drip’s model around: the email volume you choose sets the plan, so 10,000 people who receive two emails a month are a 20,000-email problem rather than a 10,000-person one. That is a real saving for a coach whose list is large but whose mailing is occasional, and the free plan stores up to 100,000 contacts.

Trade-off: The free plan sends only 300 emails a day and allows 2,000 contacts in marketing automation, so an active store outgrows it quickly.

Moving from Drip: Total a month of sends from Drip’s reports and pick the Brevo tier from that number. Drip shows unlimited sends on its lower tiers, so you may never have counted them, and a week spent measuring one real month is worth it before choosing.

What it costs: Starter starts at $9 and Standard at $18 a month from 5,000 emails, or $8.08 and $16.17 when billed yearly. The top listed tier, Professional, begins at $499 and covers 150,000 to 10 million monthly sends across 10 seats, which is far beyond even a 50,000-person Drip list. See the Brevo pricing page.

6. Customer.io

Best for: A subscription or app-based business that sends its own events. Customer.io makes sense once your triggers come from your own system, such as a membership dashboard or a booking app, rather than from a store connector. Its Essentials plan counts people and objects as profiles, so a company or a course stored as an object takes a profile too.

Trade-off: It needs someone to send clean events, which a small shop without a developer cannot easily supply.

Moving from Drip: List the five or six events your Drip workflows depend on and have the app send them before you rebuild anything. Customer.io counts a profile that exists at any point in a month toward that month’s bill.

What it costs: At 10k profiles Essentials is $145, $9 under Drip’s $154 for 10,000 people. It steps to $235 at 20k and $325 at 30k, with 1 million emails a month included. See the Customer.io pricing page.

7. Userlist

Best for: B2B accounts, such as a coaching program an employer buys for a team. Userlist is for a business whose customer is a company, so that messages can follow both the admin who bought and the learner who attends. A retail shop has no use for that structure.

Trade-off: Its $149 at 10,000 users is $5 under Drip’s $154 and buys a different model, not a cheaper one.

Moving from Drip: Map each Drip person to a Userlist user and create a company record for every buying organisation before you import.

What it costs: Basic adds $10 for each extra 1,000 users beyond 10,000 and Professional ($349) adds $12. The message allowance is 5 times your tracked users with a 500,000 floor, and overage is $1 per 1,000 messages. See the Userlist pricing page.

8. Loops

Best for: Software makers who happened to use Drip. Loops is built for software onboarding, so it suits a Drip customer only when the product has sign-ups and in-app behaviour. At 9,998 subscribers it costs $99, which is $55 under Drip’s $154 for 10,000 people.

Trade-off: A shop would have to feed it events by hand, because order data is not what it is designed around.

Moving from Drip: Send events from the app, rebuild each workflow as a loop, and move transactional mail at the same time, since paid plans include it.

What it costs: The Loops slider stops nearest to Drip’s sizes are $99 at 9,998 subscribers and $198 at 24,339, against Drip’s $154 and $369, and paid Loops plans carry unlimited sends with no seat fees. See the Loops pricing page.

9. Mailchimp

Best for: Owners who want a familiar editor and contact-band pricing. Mailchimp is the widely known step for a Drip user who no longer needs ecommerce revenue reports. Its free plan stops at 250 contacts, 500 sends a month and 250 a day, while Standard allows 12 times your contacts in monthly sends and 5 seats.

Trade-off: The figure to budget is the price after the 12-month half-price offer, not the first-year price.

Moving from Drip: Mailchimp offers a 14-day Standard trial, so import one segment and rebuild a welcome workflow to compare it against the one in Drip.

What it costs: Standard is $20 a month at 500 contacts, $100 for 2,501 to 5,000, $135 for 5,001 to 10,000, $230 for 10,001 to 15,000 and $310 for 20,001 to 25,000, which are the prices after the first year’s 50% offer. At 25,000 that is $59 under Drip’s $369. See the Mailchimp pricing page.

10. MailerLite

Best for: The lowest bill for a simple list of newsletters and welcome emails. MailerLite is the cheapest serious option on this page for a business that does not need store workflows. Comfort at 10,000 subscribers is $89 against Drip’s $154, a $65 monthly gap or $780 a year, and at 25,000 it is $179 against $369.

Trade-off: Store behaviour such as browse and cart events is outside what it is designed for.

Moving from Drip: Export people with their tags, import them as groups, rebuild the welcome automation, and use the Free plan (250 subscribers, 2,500 emails a month, 2 seats) as the test bed.

What it costs: Comfort on monthly billing is $19 at 1,000 subscribers, $49 at 5,000, $89 at 10,000 and $179 at 25,000; Power is $39, $69, $129 and $239, and adds unlimited monthly emails. See the MailerLite pricing page.

11. HubSpot

Best for: A shop or course business with a sales team that wants one CRM record. HubSpot is relevant when the trouble with Drip is that sales conversations happen somewhere else. The free tools and Starter at $7 put a CRM and basic email in place cheaply, while Professional at $800 is the first plan with unlimited automated actions.

Trade-off: Automation steps from 1 action on the free tools to up to 10 on Starter, so a 50-workflow Drip setup does not fit until you reach Professional.

Moving from Drip: Create contact properties for order count and last purchase date before the import, so the segments you rebuild have fields to read.

What it costs: HubSpot’s marketing pricing page lists a per-seat ladder of free tools, then Starter at $7, Professional at $800 and Enterprise at $3,600 a month, which is a very different shape from Drip’s one-number-per-list-size slider. See the HubSpot pricing page.

12. Resend

Best for: Receipts and shipping notices that developers send from code. Resend fits a shop with a developer who wants receipts, shipping notices and password resets sent from code-owned templates, with campaigns kept somewhere else. Its Marketing tab covers simple broadcasts and automations for a very small list.

Trade-off: It has no catalog, cart or revenue-attribution tooling of the kind Drip is known for.

Moving from Drip: Authenticate the domain, move order confirmations first, and leave Drip running the marketing workflows until the new sender has a clean week of delivery.

What it costs: The free tier is 3,000 emails a month and 100 a day. Pro is $20 a month for 50,000 emails and $35 for 100,000, Scale is $90 for 100,000 and $160 for 200,000, and the Marketing tab reads $0 at 1,000 contacts, $40 at 5,000 and $80 at 10,000. See the Resend pricing page.

13. Postmark

Best for: Order and shipping notifications that must arrive on time. Postmark handles the messages a customer is waiting for and keeps them in a stream apart from promotions. It is a companion to a marketing tool and does not replace the workflows that Drip runs.

Trade-off: It has no promotional automation at all.

Moving from Drip: Create a transactional stream, point the shop’s order emails at it and leave campaigns in Drip or its successor.

What it costs: Postmark’s free tier allows 100 emails a month. A shop sending 10,000 pays $15 on Basic, $16.50 on Pro or $18 on Platform, 50,000 costs $55, $60.50 or $66, and 125,000 costs $115, $126.50 or $138. See the Postmark pricing page.

14. SendGrid

Best for: Shops with developers that send a large volume of order mail. SendGrid pairs an Email API for application mail with Marketing Campaigns for broadcasts, both from Twilio. A shop with a developer and a heavy order flow can send receipts through the API and keep campaigns in the second product.

Trade-off: The two products have separate plans, so one person should own which message goes through which.

Moving from Drip: Write down which messages use the API and which use Marketing Campaigns, then move receipts first.

What it costs: Campaigns can start free at 2,000 contacts and 6,000 emails a month, with Basic from $15 and Advanced from $60 above that, while the Email API opens with a 60-day trial of 100 a day and then Essentials from $19.95 or Pro from $89.95. See the SendGrid pricing page.

A store and a coach with the same 10,000 people

The right alternative depends on what the 10,000 people are. For a store, Klaviyo’s Email plan at 10,000 profiles is $150 against Drip’s $154, so moving saves $4 a month, or $48 over a year, and you would be paying that for different reporting rather than for a lower bill. For a coach, Kit Creator at 10,000 subscribers is $116, which saves $38 a month ($456 a year), and MailerLite Comfort at $89 saves $65 ($780 a year).

The gap widens with the list. At 25,000 people Drip is $369, Kit Creator is $166 and MailerLite Comfort is $179, so a coach saves $203 a month with Kit ($2,436 over a year) or $190 with MailerLite ($2,280). A store at the same size has no equivalent saving on this page, which is why the first question is whether your revenue really comes through a cart.

What to inventory before you leave Drip

What lives in Drip	What happens in the new tool	Pass condition
Workflows (Drip allows up to 50)	Rebuilt one at a time, starting with the one that earns the most	A list of every workflow with a last-sent date, and a decision to keep or retire each
Dynamic segments built from behavior and purchase history	Re-created from the written rule	Segment sizes in the new tool are close to the old ones
Onsite pop-ups and signup forms on your pages	Replaced by the new tool’s forms, with every embed swapped	A test signup arrives with the right tag and starts the welcome
Revenue attribution reports	Exported or screenshotted before cancelling, since other tools report revenue differently	Last year’s per-campaign revenue is saved somewhere you control
Integrations: Shopify, WooCommerce, BigCommerce, Stripe, Typeform, Zapier	Reconnected one at a time, with the trigger tested	A test purchase tags the buyer and removes them from the cart workflow
Active people versus everyone in the account	Import only the people you mail, so the new plan is sized on the real list	The imported count matches the list size you meant to price

Verdict

Kit is the pick for coaches, course creators and consultants who are paying Drip prices for a list that is not a store. It is $116 at 10,000 subscribers against $154, the free plan already sends broadcasts and sells digital products to up to 10,000 subscribers, and Creator covers the sequences a launch needs. MailerLite Comfort is the cheaper option at $89 if your automations are one welcome series and a newsletter.

If you genuinely run a store, stay inside the category and choose on features: Klaviyo for the deepest order-based segments, Omnisend if email, SMS and web push belong in one plan. Choose Postmark or Resend for receipts that developers send, and leave Customer.io and Loops to app-based businesses. Our Drip vs ActiveCampaign comparison covers the choice for a business that also tracks deals.

Which kind of Drip user you are

What your list really is	Where to look first	The number to test
Buyers of a course, program or coaching package	Kit, then MailerLite	$116 or $89 at 10,000 subscribers against Drip’s $154
Shoppers with carts and repeat orders	Klaviyo or Omnisend	Your price at your own profile count, which can be within $4 of Drip’s
A huge list that gets two or three emails a month	Brevo	The tier for your monthly send volume, not your list size
Members or clients who also move through a sales pipeline	ActiveCampaign or HubSpot	ActiveCampaign’s 5-action limit on Starter and HubSpot’s 10-action limit on Starter

A two-week move off Drip

Days	What you do	Done when
1 to 3	Export people, tags and custom fields from Drip, and save last year’s revenue reports from its attribution screens before you touch anything else	The exports open cleanly and the reports are stored outside Drip
4 to 8	Start the 14-day trial or free plan at the new tool, import one segment, and rebuild the welcome workflow and the post-purchase thank-you	A test purchase tags the buyer, and the welcome arrives once, not twice
9 to 14	Import the rest, swap every form and pop-up embed, pause the Drip workflows that have a live replacement, and keep Drip itself until a full billing cycle passes	No person is in both tools’ workflows, and unsubscribes carried over

Ways a Drip comparison goes wrong

Comparing Drip’s active people with another tool’s total contacts, which can make the cheaper tool look dearer than it is
Ignoring that Drip’s 480,000 and 600,000 send figures at 40,000 and 50,000 people equal 12 emails per person, when the new plan may have a different ceiling
Judging Kit by its free plan, which has no Visual Automations or sequences, instead of by Creator
Importing the whole account, including long-inactive people you no longer mail, and then paying for them on the new plan

FAQ

How does Drip price its plans?

By the number of active people in the account and the emails you send in a month. The slider reads $39 up to 2,500 people, $89 at 5,000, $154 at 10,000, $369 at 25,000 and $699 at 50,000, where the button changes to Book a demo, and there is a 14-day trial with no credit card instead of a free plan.

Which tool should a coach move to when leaving Drip?

Kit. Creator is $116 a month at 10,000 subscribers billed yearly against Drip’s $154 for 10,000 people, the free plan sends broadcasts to up to 10,000 subscribers, and its model is built around subscribers and offers instead of orders. A shop that sells physical products should compare Klaviyo or Omnisend instead.

Is it worth leaving Drip for another store tool?

Rarely for price. Klaviyo’s Email plan is $150 at 10,000 profiles against Drip’s $154, so the saving is $4 a month, and ActiveCampaign Starter at 25,000 contacts ($391) costs more than Drip ($369). Move for data model or reporting reasons, not for the bill.

Does Drip limit the number of emails I can send?

Drip’s pricing page shows unlimited email sends on its lower tiers and a stated volume at the largest sizes, 480,000 at 40,000 people and 600,000 at 50,000. That is 12 emails per person per month, which a business that mails daily would exceed.