Ecommerce email and SMS alternatives

15 Omnisend Alternatives for Email and SMS Automation

If your Omnisend account mostly sends launches and welcome series for a course or coaching offer, move to Kit: its free plan sends broadcasts to up to 10,000 subscribers, and Creator, which adds sequences, is $116 a month at that size. If you run a real store and want email and SMS to stay together, compare Klaviyo ($150 at 10,000 profiles) and Drip ($154 at 10,000 people) first. Omnisend itself looks cheapest on a small list.

Why people leave Omnisend

Omnisend’s pricing page shows three plans and a custom tier. Free is 250 contacts, 500 emails and 500 web push notifications a month. At the 500-contact setting the page opens on, Standard covers 6,000 emails a month, and Pro starts from 2,500 contacts with unlimited emails and SMS from $0.007 a message. Larger lists go through the contact selector or a custom quote, and the page says an account expert is free for anyone paying at least $400 a month.

The first complaint is usually how the price is presented. The $11.20 and $41.30 monthly figures belong to a "Pay 3 months upfront (save 30%)" option, and the page prints the totals they replace: $48.00 for Standard and $177.00 for Pro, against $33.60 and $123.90 due today. Dividing each total by three gives $16.00 and $59.00 a month. Those two numbers are our arithmetic, not prices printed on the page, and the page says billing returns to monthly after the upfront period. On Standard the saving is $14.40 once ($48.00 minus $33.60).

The second is the billing unit. Omnisend says you are billed for subscribers and non-subscribers who received automated messages, and unsubscribed contacts are not billed. A course buyer who never joined your list but receives an automated receipt can therefore count toward the plan. The third is SMS: it is priced per message by country and volume, so a coach who never texts pays for a capability the business does not use.

Omnisend pricing page, captured Oct 2026 — Omnisend pricing page as of 2026-10-07. Source: https://www.omnisend.com/pricing/

What Omnisend’s own steps cost

Plan	What the page lists	Rate shown with 3 months upfront	Struck-through 3-month total	Our arithmetic: total divided by 3
Free	250 contacts, 500 emails, 500 web push a month	$0	none	none
Standard	500 contacts, 6,000 emails a month	$11.20	$48.00 ($33.60 today)	$16.00
Pro	2,500 contacts, unlimited emails, SMS from $0.007	$41.30	$177.00 ($123.90 today)	$59.00

What the alternatives cost at 1,000, 5,000 and 10,000 contacts

Each vendor counts its own unit, so the table keeps that unit and the billing period. Prices were read from the vendors’ pricing pages on October 7, 2026, and Omnisend’s selector beyond the steps above is not included because we did not record it.

Tool and plan	Unit and billing	1,000	5,000	10,000
Kit Creator	Subscribers, billed yearly	$33	$75	$116
Kit Free (broadcasts only)	Subscribers, up to 10,000	$0	$0	$0
Klaviyo Email	Profiles, monthly	$30	$100	$150
Drip	People, monthly	$39	$89	$154
ActiveCampaign Starter	Contacts, billed yearly	$15	$79	$149
MailerLite Comfort	Subscribers, monthly billing	$19	$49	$89

At 500 contacts Omnisend Standard works out to $16.00 by our arithmetic, a dollar above ActiveCampaign Starter’s $15 at 1,000 contacts, billed yearly. The step to look at is 2,500 contacts, where Pro is $41.30 on the upfront rate and $59.00 by our arithmetic, while Drip’s $39 tier covers up to 2,500 people, which is $20 below the derived Pro figure. At 10,000 contacts these six plans span $89 to $154, so the choice there is about the data model, not the bill.

Fifteen Omnisend alternatives at a glance

Tool	Best for	Pricing context	Main trade-off
Kit	Coaches and course creators who sell digital products, not a catalog	Free to 10,000 subscribers (broadcasts only); Creator $116 at 10,000, billed yearly	SMS is a gap you would have to fill separately, because the Kit plans as listed centre on email, forms and sequences.
Klaviyo	Stores that want segments built from orders and browsing	Free to 250 profiles; Email plan $150 at 10,000 profiles	At small list sizes it costs more than Omnisend, so the case for moving rests on data depth, not on the bill.
Drip	Store owners who prefer one flat tier per list size	$39 a month up to 2,500 people; $154 for 10,000; 14-day trial	Drip has no free plan, and its page says SMS cost depends on subscribers and message segments, so a texting program needs its own estimate.
ActiveCampaign	A store that also needs a CRM and a pipeline	Starter $15 at 1,000 contacts, $149 at 10,000 (billed yearly)	Starter is limited to 1 user and 5 actions per automation, which constrains a multi-branch cart flow.
Brevo	A shop with a big list that sends relatively little	Free 300 emails a day; Starter from $9, Standard from $18 a month	The free plan sends only 300 emails a day, and only 2,000 contacts are allowed in marketing automation.
Customer.io	A subscription box or app-led store sending its own events	Essentials $100 at 5k profiles, $145 at 10k, billed monthly	Someone has to send the events from your own system, so a store without a developer will struggle to get value from it.
Mailchimp	Owners who want the same free-plan size and a familiar editor	Free 250 contacts and 500 sends a month; Standard $20 at 500 contacts	Contact bands rise in steps, and the price that starts after the first-year half-price offer is the one to budget for.
MailerLite	Digital-product sellers who want a plain editor at a low price	Free to 250 subscribers; Comfort $89 at 10,000 (monthly billing)	It has no store-event depth comparable to Omnisend’s ecommerce integrations, so cart and browse flows will be thinner.
Loops	Software makers only	Free for the 1,000 newest contacts; $99 at 9,998 subscribers	Its free plan reaches only the 1,000 newest contacts, and the feature set is built around product events, not orders.
Userlist	Wholesale or B2B accounts where the company is the customer	Basic $149 for up to 10,000 users; Professional $349	The plans start at $149 a month for up to 10,000 users, well above an ecommerce-first tool at the same size.
HubSpot	Stores with a sales team and wholesale deals to track	Free tools; Marketing Hub Starter $7, Professional $800, Enterprise $3,600 a month (per seat)	Its automation allowance steps from 1 action on the free tools to up to 10 on Starter and unlimited on Professional, so a store flow with many branches does not fit below $800.
Resend	Order confirmations and receipts sent from your own code	Free 3,000 emails a month; Pro $20 for 50,000; Marketing free at 1,000 contacts	It has no catalog or cart-recovery tooling, so abandoned-cart flows would need to be built from your own events.
Postmark	Order and shipping notifications that must arrive	Free 100 emails a month; Basic $15 for 10,000 emails a month	It has no promotional automation, so campaigns and SMS stay elsewhere.
SendGrid	High-volume stores with developers and a separate marketing tool	Marketing Campaigns free to 2,000 contacts; Basic from $15, Advanced from $60	The two products come with their own plans and limits, so one team needs to own the split.
Braze	Large retailers running app, push and SMS programs	No public price; billed on engaging users (quote-based)	Pricing is on request (quote-based), and implementation is a project in its own right.

1. Kit

Best for: Coaches and course creators who sell digital products, not a catalog. Kit is the exit for an Omnisend account that never needed a store engine: the list is people who bought a course or downloaded a guide, and the mail is launches and a welcome series. Its free plan lets you sell digital products and subscriptions and send unlimited broadcasts to as many as 10,000 subscribers, a very different starting point from Omnisend’s free plan of 250 contacts and 500 emails a month.

Trade-off: SMS is a gap you would have to fill separately, because the Kit plans as listed centre on email, forms and sequences.

Moving from Omnisend: Export subscribers with their tags from Omnisend, import them into Kit and rebuild the welcome series first. Kit’s free migrations and 14-day no-card trial make the first week low risk, and flows that depended on store events, such as browse abandonment, should be retired or rebuilt around a purchase tag.

What it costs: When billed yearly, Kit Creator costs $75 for 5,000 subscribers and $116 for 10,000; at 1,000 the page quotes $33 and at 25,000 it quotes $166. Visual Automations and sequences start on Creator, and Pro is $158 at 10,000 subscribers. See the Kit pricing page.

2. Klaviyo

Best for: Stores that want segments built from orders and browsing. Klaviyo is the like-for-like move for a store, because its model is built around orders, catalog and browsing data. It is not cheaper at small sizes, though: its Email plan is $20 at 500 profiles, above the promotional $11.20 that Omnisend shows for Standard at 500 contacts. Omnisend’s own pricing page promises "Save up to 35% vs. Klaviyo", a claim worth testing against your contact count instead of taking on trust.

Trade-off: At small list sizes it costs more than Omnisend, so the case for moving rests on data depth, not on the bill.

Moving from Omnisend: Reconnect the store, then rebuild the welcome, abandoned-cart and post-purchase flows against Klaviyo’s events. Write down the rule behind each Omnisend segment before you export, so it can be rebuilt rather than guessed. Segments built on purchase history are the ones most likely to need a rewrite.

What it costs: Klaviyo quotes its Email plan per profile: $20 for 500, $30 for 1,000, $100 for 5,000 and $150 for 10,000, beside a free tier of 250 active profiles and 500 emails a month. See the Klaviyo pricing page.

3. Drip

Best for: Store owners who prefer one flat tier per list size. Drip is built for stores, like Omnisend, and the difference is the price structure: one people-based number with unlimited email sends on the lower tiers, and SMS handled separately. A shop with 2,500 people pays $39 on Drip, while Omnisend’s Pro plan, which is where 2,500 contacts sit, works out to $59 a month on our arithmetic ($177.00 divided by three).

Trade-off: Drip has no free plan, and its page says SMS cost depends on subscribers and message segments, so a texting program needs its own estimate.

Moving from Omnisend: Connect Shopify, WooCommerce or BigCommerce, all of which Drip’s pricing page names, then rebuild the cart and post-purchase flows inside the 14-day no-card trial. Decide which of Omnisend’s web-push subscribers you can afford to lose, because they do not follow you.

What it costs: Drip’s slider shows $39 up to 2,500 people, $89 at 5,000, $154 at 10,000 and $369 at 25,000. At 50,000 people it reads $699 and the button changes to Book a demo. See the Drip pricing page.

4. ActiveCampaign

Best for: A store that also needs a CRM and a pipeline. ActiveCampaign suits an owner whose business is half store and half services, with discovery calls or wholesale deals that need tracking next to the email. Its pricing page lists standard CRM and ecommerce integrations from the Starter plan, and Shopify and WooCommerce are among the integrations it names.

Trade-off: Starter is limited to 1 user and 5 actions per automation, which constrains a multi-branch cart flow.

Moving from Omnisend: Connect the store integration first and rebuild one abandoned-cart automation inside the 5-action limit to see whether Starter is enough. If it is not, Plus is $49 at 1,000 contacts and $189 at 10,000.

What it costs: The contact selector reads $15, $49, $79 and $145 for Starter, Plus, Pro and Enterprise at 1,000 contacts. Starter is $39 at 2,500, $79 at 5,000 and $149 at 10,000, all billed annually. See the ActiveCampaign pricing page.

5. Brevo

Best for: A shop with a big list that sends relatively little. Brevo charges by the email volume you select, so a shop with 8,000 contacts that mails twice a month needs a 16,000-email tier, not an 8,000-contact one. That changes the comparison with Omnisend, where contacts decide the plan and Standard sends 6,000 emails for 500 contacts.

Trade-off: The free plan sends only 300 emails a day, and only 2,000 contacts are allowed in marketing automation.

Moving from Omnisend: Add up a month of sends from Omnisend’s reports, find the matching Brevo tier, and test one flow on the free plan first. Brevo’s own help page lists automation, A/B testing and advanced reports on Standard.

What it costs: Starter starts at $9 a month and Standard at $18, each with 5,000 emails to begin; yearly billing takes them to $8.08 and $16.17 on the pricing page. Professional starts at $499 for 150,000 to 10 million sends. See the Brevo pricing page.

6. Customer.io

Best for: A subscription box or app-led store sending its own events. Customer.io is relevant when the store has a developer and the real trigger is behaviour in your own system, such as a skipped box or a delivery that failed. It is event-first rather than catalog-first, so a standard Shopify shop gets little from it that Omnisend’s store integrations do not already provide.

Trade-off: Someone has to send the events from your own system, so a store without a developer will struggle to get value from it.

Moving from Omnisend: Define the handful of events that matter, such as order placed and subscription paused, and have your app send them before you rebuild anything. A profile that existed during a month counts toward that month’s bill, so an import that you later trim will not change the first invoice.

What it costs: Essentials is $100 a month at 5k profiles, $145 at 10k, $235 at 20k and $325 at 30k, with 1 million emails a month included; extra profiles are $0.009 each. The next tier, Premium, has a $1,000 monthly starting point on yearly billing. See the Customer.io pricing page.

7. Mailchimp

Best for: Owners who want the same free-plan size and a familiar editor. Mailchimp’s free plan matches Omnisend’s on the two numbers that matter to a new shop, with 250 contacts and 500 sends a month, though it adds a ceiling of 250 sends a day and one audience. It is the familiar step for someone who started in Mailchimp, moved to Omnisend for ecommerce flows and now sends mostly newsletters.

Trade-off: Contact bands rise in steps, and the price that starts after the first-year half-price offer is the one to budget for.

Moving from Omnisend: Mailchimp offers a 14-day trial of Standard, so import a segment and rebuild one welcome automation before you cancel anything in Omnisend. Standard allows 5 seats and 12 times your contacts in monthly sends.

What it costs: Essentials starts at $13 and Standard at $20 a month at 500 contacts, and Premium at $350. Standard is $100 for 2,501 to 5,000 contacts, $135 for 5,001 to 10,000 and $230 for 10,001 to 15,000, after a 50% offer for the first 12 months. See the Mailchimp pricing page.

8. MailerLite

Best for: Digital-product sellers who want a plain editor at a low price. MailerLite lists digital products among its features next to automation, landing pages and a website builder, which suits a course seller who outgrew Omnisend’s free tier but does not need a catalog engine. Its free plan has the same 250-subscriber limit as Omnisend’s, with 2,500 emails a month in place of 500.

Trade-off: It has no store-event depth comparable to Omnisend’s ecommerce integrations, so cart and browse flows will be thinner.

Moving from Omnisend: Import contacts as groups, rebuild the welcome automation by hand and use the free plan to test your editor-to-inbox workflow on 250 subscribers. The pricing page states the data storage center is in the European Union with ISO 27001, which can matter for European buyers.

What it costs: Comfort on monthly billing is $19 at 1,000 subscribers, $49 at 5,000 and $89 at 10,000; Power is $39, $69 and $129 at the same sizes. At 500 subscribers the yearly-billed rates are $10.80 for Comfort and $22.50 for Power. See the MailerLite pricing page.

9. Loops

Best for: Software makers only. Loops is a SaaS-onboarding tool and has little to offer a store or a coaching list, so it is on this page mainly so you can rule it out. If your business sells a software product with sign-ups next to an online shop, it can carry the product emails while another tool handles orders.

Trade-off: Its free plan reaches only the 1,000 newest contacts, and the feature set is built around product events, not orders.

Moving from Omnisend: Send sign-up and usage events from the app to Loops and leave the shop emails where they are. Transactional sending is included on paid plans, so receipts for the software product can move too.

What it costs: Paid pricing follows a subscriber slider: $48 at 4,788 subscribers, $99 at 9,998, $198 at 24,339 and $249 at 49,989, with unlimited sends to subscribers and no seat fees. See the Loops pricing page.

10. Userlist

Best for: Wholesale or B2B accounts where the company is the customer. Userlist belongs here only for a shop with a B2B side, such as wholesale buyers who each have several staff, because it models the company next to the person. For a consumer store it adds cost and a data model nobody will use.

Trade-off: The plans start at $149 a month for up to 10,000 users, well above an ecommerce-first tool at the same size.

Moving from Omnisend: Decide how each wholesale customer is represented as a company, then import users with a company identifier. Retail shoppers with no company are the awkward records.

What it costs: Basic is $149 for up to 10,000 users and $10 for each extra 1,000, and Professional is $349 with $12 per extra 1,000. The message allowance is 5 times tracked users with a 500,000 floor, and extra messages cost $1 per 1,000. See the Userlist pricing page.

11. HubSpot

Best for: Stores with a sales team and wholesale deals to track. HubSpot makes sense when your store has a sales side, such as wholesale accounts or event bookings, and you want those deals and the marketing email on one record. The free tools cost nothing, and Starter at $7 is the cheapest paid door.

Trade-off: Its automation allowance steps from 1 action on the free tools to up to 10 on Starter and unlimited on Professional, so a store flow with many branches does not fit below $800.

Moving from Omnisend: Create contact properties for order count, last order date and product category before you import, because those are the fields your Omnisend segments depend on. Rebuild abandoned-cart logic only after confirming that your store connects to HubSpot.

What it costs: HubSpot’s marketing pricing page reads Starter $7, Professional $800 and Enterprise $3,600 a month, priced per seat, with free tools at no cost. See the HubSpot pricing page.

12. Resend

Best for: Order confirmations and receipts sent from your own code. Resend suits a store with a developer who wants order confirmations, shipping notices and password resets to come from code-owned templates. Its Marketing tab also handles simple broadcasts and automations, so a very small shop can keep both on one vendor.

Trade-off: It has no catalog or cart-recovery tooling, so abandoned-cart flows would need to be built from your own events.

Moving from Omnisend: Authenticate a sending domain, move order confirmations first and watch bounces for a week before moving anything else. Marketing flows can stay in Omnisend until a replacement has proved itself.

What it costs: Resend’s free tier is 3,000 emails a month with 100 a day. Pro is $20 a month for 50,000 emails and $35 for 100,000; Scale is $90 for 100,000 and $160 for 200,000. Marketing runs $0 at 1,000 contacts, $40 at 5,000 and $80 at 10,000, and each automation run is $0.0015. See the Resend pricing page.

13. Postmark

Best for: Order and shipping notifications that must arrive. Postmark focuses on the messages a customer is waiting for, such as order receipts and shipping updates, and keeps them in a separate stream from promotions. It is a companion to a marketing tool, not a replacement for Omnisend’s campaigns or flows.

Trade-off: It has no promotional automation, so campaigns and SMS stay elsewhere.

Moving from Omnisend: Set up a transactional stream, point the shop’s order emails at it and leave promotions in Omnisend or its successor. Postmark’s Basic plan keeps activity data for 45 days.

What it costs: Postmark gives 100 emails a month for nothing. For a shop that sends 10,000, Basic is $15, Pro $16.50 and Platform $18, and its slider moves to $55, $60.50 and $66 at 50,000 emails and $115, $126.50 and $138 at 125,000. See the Postmark pricing page.

14. SendGrid

Best for: High-volume stores with developers and a separate marketing tool. SendGrid is the volume play: an Email API for application mail and a separate Marketing Campaigns product for broadcasts, both from Twilio. A store with a developer and a large order flow can run receipts through the API and keep campaigns in the second product.

Trade-off: The two products come with their own plans and limits, so one team needs to own the split.

Moving from Omnisend: List which messages go through the API and which through Marketing Campaigns, then move receipts first. Keep one written line per stream so that no order confirmation is sent from both.

What it costs: For a shop under 2,000 contacts, the free Marketing Campaigns plan includes 6,000 emails a month, and paid tiers begin at $15 for Basic and $60 for Advanced. Order mail through the Email API gets a 60-day, 100-a-day trial and then costs from $19.95 (Essentials) or $89.95 (Pro). See the SendGrid pricing page.

15. Braze

Best for: Large retailers running app, push and SMS programs. Braze is for retailers with a lifecycle team, a mobile app and a data warehouse, where email and SMS are two channels in a broader program. A shop that is leaving Omnisend because it feels too heavy will find Braze heavier still.

Trade-off: Pricing is on request (quote-based), and implementation is a project in its own right.

Moving from Omnisend: Expect a statement of work in which identity, data pipeline and channel priorities are settled before any template moves.

What it costs: Braze lists no price on its pricing page. Its pricing article says billing follows the volume of users engaging with your brand and varies by edition, so pricing is on request (quote-based). See the Braze pricing page.

What to inventory before you leave Omnisend

Omnisend bundles email, SMS, web push and store data, so the exit list is longer than a newsletter export. Work through it while the account is live.

What Omnisend holds	What happens in the new tool	Pass condition
Welcome, abandoned-cart and post-purchase automations	Rebuilt by hand around the new tool’s store or purchase events	A test order triggers the post-purchase flow and the buyer leaves the cart flow
SMS subscribers and the proof of when and where they opted in	Exported with consent timestamps, or dropped	Every number you keep has a recorded opt-in; the rest are not texted
Web push subscribers (500 notifications a month on the free plan)	Tied to Omnisend as the sender, so plan to rebuild the audience	A written decision on whether push continues at all
Product recommender and AI form blocks	Replaced by static product blocks and the new tool’s forms	Every signup form on the site has been swapped and tested
Segments built from audience filters	Recreated from the written rule, not copied	The segment size in the new tool is within a few percent of the old one
Non-subscribers who received automated messages	Imported only if they gave consent to marketing	The imported count matches the number of opted-in people you meant to move

A worked example: 5,000 contacts, a weekly newsletter and a welcome series

Picture a coach with 5,000 contacts who sends one newsletter a week and a six-email welcome series to about 300 new signups a month. Four newsletters to 5,000 people is 20,000 emails, and 300 signups times six emails is 1,800 more, so roughly 21,800 emails a month. Omnisend Standard’s 6,000 emails a month at its 500-contact setting covers barely a quarter of that, and the price for 5,000 contacts is the selector figure to read before you decide.

The alternatives handle the volume differently. Drip is $89 at 5,000 people with unlimited sends on the lower tiers, Klaviyo is $100 at 5,000 profiles, and ActiveCampaign Starter is $79 with sends at 10 times the contact limit (50,000). Kit Creator is $75 at 5,000 subscribers and MailerLite Comfort is $49, with sends at 10 times the ceiling of its subscriber tier. For this newsletter-and-welcome pattern the gap between the cheapest and the dearest of the five is $51 ($100 minus $49), and none of them needs store events to run it.

Verdict

Kit is the pick for coaches, course creators and consultants who ended up on Omnisend because it was the first ecommerce tool they found. Its free plan already sends broadcasts and sells digital products to up to 10,000 subscribers, Creator adds the sequences a launch needs for $116 at 10,000, and a coaching list rarely uses cart recovery, product feeds or SMS at all. If you want the cheapest editor on a small list instead, MailerLite Comfort is $89 at 10,000 subscribers.

Keep the store tools if you really sell products: Klaviyo for order-based segments, Drip for one flat tier per list size, ActiveCampaign if the shop also has wholesale deals. Choose Resend or Postmark when developers send receipts, and leave Braze to retailers with a lifecycle team. Our Omnisend vs Klaviyo comparison covers the closest store-to-store move, and the Klaviyo alternatives page covers what to do if that is also too expensive.

Which kind of Omnisend user you are

What you actually send	Where to look first	The number to test
Launch emails and a welcome series for a course or coaching offer	Kit, then MailerLite	Whether Creator’s sequences cover your longest launch for $116 at 10,000 subscribers
Cart recovery and post-purchase flows for a Shopify-style store	Klaviyo or Drip	The price at your own contact count, not the entry tier
Weekly SMS promotions	Stay, or compare each vendor’s per-message SMS price	Omnisend’s $0.007 per SMS against the quote you get elsewhere for your country
A store plus a sales team that quotes wholesale buyers	ActiveCampaign or HubSpot	The 5-action limit on ActiveCampaign Starter and the 10-action limit on HubSpot Starter

Ways a comparison of Omnisend and its rivals goes wrong

Comparison	Why it misleads	Better way
Omnisend’s $11.20 against a rival’s list price	The $11.20 is a three-months-upfront rate, while the rival number is a normal monthly price	Compare the $16.00 derived monthly figure, or the rival’s own upfront deal, at the same contact count
Contacts on one tool and profiles on another	Omnisend bills subscribers and non-subscribers who received automations, Klaviyo bills profiles and Drip bills active people	Count the same audience in each tool’s unit before you compare
Judging a free plan by the sign-up form	Omnisend and Mailchimp both stop at 250 contacts and 500 sends or emails, but Kit’s free plan has no sequences	Run the flow you depend on on a paid trial
Ignoring SMS until after the move	SMS is priced per message and by country, so the bill depends on where your buyers live	Get the per-message price for your top two countries first

Mistakes that hurt a store or a launch on the way out

Importing every Omnisend contact, including non-subscribers who only received a receipt, and then mailing them a promotion
Texting numbers whose opt-in source and date you did not export
Cancelling Omnisend before the replacement’s abandoned-cart flow has sent its first live message
Leaving an Omnisend signup form embedded in a footer or popup, so new subscribers keep landing in the old account

FAQ

Is Omnisend’s $11.20 Standard price the real monthly price?

It is the rate shown beside the "Pay 3 months upfront (save 30%)" option, where the page strikes through a $48.00 total and shows $33.60 due today. Dividing $48.00 by three gives $16.00 a month, which is our arithmetic rather than a printed price, and billing returns to monthly after the upfront period.

I sell courses rather than products, so where should my Omnisend list go?

Kit. Its free plan sells digital products and sends broadcasts to up to 10,000 subscribers, and Creator, which adds sequences and Visual Automations, is $116 a month at 10,000 subscribers. Stores that depend on order data and SMS should compare Klaviyo or Drip instead.

Does Omnisend have a free plan?

Yes: 250 contacts, 500 emails a month and 500 web push notifications a month. Mailchimp’s free plan is also 250 contacts with 500 sends a month, MailerLite’s is 250 subscribers with 2,500 emails, and Kit’s covers up to 10,000 subscribers for broadcasts.

Who counts toward the Omnisend bill?

Omnisend’s pricing page says you are billed for subscribers and non-subscribers who received automated messages, and that unsubscribed contacts are not billed. A course buyer who never opted in but gets an automated receipt can therefore add to the count.