Webinar guide
Best Email Automation Tools for Webinars
If you host the webinar yourself, the best pick is GetResponse: its pricing page lists webinars on the Creator plan at $69 a month for a 1,000-person list. If you run webinars on another host, ActiveCampaign is the stronger segmenter and Kit is the cheaper choice for a creator's list.
How to choose for webinars
A webinar is a short deadline-driven journey: people register, forget, show up or do not, and then either watch the replay or never think of you again. The email tool has to know which of those four states each person is in, so the first question is how attendance data gets from your webinar host into the list.
The bill is driven by registrants, not by the number of webinars. A 1,000-person list on GetResponse is $19 a month on Starter and $69 on Creator, the plan that lists webinars, on monthly billing. Kit lists Creator at $33 a month for the same 1,000 subscribers but does not host the event. Choose the tool that matches where you run the webinar, then count the sends: five emails to every registrant is five times the registrant count, and that multiple, not the plan name, is what hits a daily or monthly send limit.
| If you... | Start with | Why |
|---|---|---|
| Host the webinar and want one product | GetResponse | Creator lists webinars, landing pages and email together |
| Host elsewhere and segment by attendance | ActiveCampaign | Tags and branching for registered, attended and no-show |
| Teach to a newsletter list | Kit or MailerLite | Low cost and simple tag or group logic |
| Feed attendees to a sales team | HubSpot | Attendees land in the CRM with an owner |
Shortlist by webinar workflow
| # | Tool | Best for | Price as listed on 2026-10-07 |
|---|---|---|---|
| 1 | GetResponse | Hosting the webinar and sending its emails from one product | No free plan, trial only; at a 1,000-person list on monthly billing: Starter $19, Marketer $59, Creator (with webinars) $69 |
| 2 | ActiveCampaign | Registrant and attendee segments across several webinars | No free plan; Starter $39 a month at 2,500 contacts, $79 at 5,000, $149 at 10,000, billed annually |
| 3 | Kit | Creator and education webinars sold to a newsletter list | Free up to 10,000 subscribers (broadcasts only); Creator $33 at 1,000 subscribers, $75 at 5,000, $116 at 10,000, billed yearly |
| 4 | HubSpot | Webinars that feed a sales pipeline | Free marketing tools; Marketing Hub Starter $7 per seat a month, Professional $800 a month, Enterprise $3,600 a month |
| 5 | MailerLite | Simple webinar sequences on a small budget | Free up to 250 subscribers and 2,500 emails a month; Comfort $19 at 1,000, $49 at 5,000, $89 at 10,000 |
| 6 | Mailchimp | Newsletter-led event promotion | Free: 250 contacts and 500 sends a month; Standard $20 on the 500-contact selector, $100 at 2,501-5,000 contacts, $135 at 5,001-10,000 |
| 7 | Brevo | Lean event reminders plus transactional confirmations | Free: 300 emails a day; Starter from $9 a month at 5,000 emails, Standard from $18 |
| 8 | Customer.io | Product-led webinars that react to usage events | Essentials $100 a month for 5k profiles and $145 for 10k, billed monthly, with 1 million emails a month included |
| 9 | Intercom | Webinar education with support context | 14-day trial, no free plan; seats Essential $19, Advanced $85, Expert $132 a month; email campaigns charged per bulk email sent |
| 10 | Loops | Focused SaaS webinar follow-up | Free: 4,000 sends in any rolling 30 days to the 1,000 newest contacts; paid $48 at 4,788 subscribers, $99 at 9,998 |
| 11 | Klaviyo | Commerce brands running product-launch webinars | Free up to 250 active profiles and 500 emails a month; email $30 at 1,000 profiles, $100 at 5,000, $150 at 10,000 |
| 12 | ConvertKit | Kit under its former name | Same plans as Kit: free up to 10,000 subscribers, Creator $33 at 1,000 and $75 at 5,000, billed yearly |
| 13 | Postmark | Registration confirmations and access links that must arrive | Free: 100 emails a month; Basic, Pro and Platform $15, $16.50 and $18 at 10,000 emails, $55, $60.50 and $66 at 50,000 |
| 14 | SendGrid | API-triggered webinar notifications | Email API: 60-day trial at 100 emails a day, Essentials from $19.95 ($34.95 at 100,000 emails), Pro from $89.95 a month |
| 15 | Resend | Developer-owned event reminders | Free: 3,000 emails a month; Pro $20 at 50,000 emails and $35 at 100,000; Scale $90 at 100,000 |
1. GetResponse: Hosting the webinar and sending its emails from one product
GetResponse is the best pick for webinar-led marketing because its pricing page lists webinars on the Creator plan, alongside email, landing pages and a course creator. At the default 1,000-person list that is $69 a month on monthly billing, or $56.58 billed annually, so registration, reminders and replay follow-up can sit in one tool.
Trade-off: Starter at $19 includes a welcome series but only 1 automation workflow, and unlimited workflows begin on Marketer at $59. If you host webinars on Zoom or another service, you do not need Creator, and ActiveCampaign or Kit may cost less. Prices and limits are from the GetResponse pricing page.
First build: Run one webinar end to end: registration page, confirmation, day-before and hour-before reminders, and a replay for no-shows.
2. ActiveCampaign: Registrant and attendee segments across several webinars
ActiveCampaign suits a team that runs webinars on another platform and needs to segment registrants, attendees and no-shows. Its pricing page lists Starter at $39 a month for 2,500 contacts, billed annually, with monthly sends at 10 times the contact limit, which is 25,000 emails.
Trade-off: A five-email run of confirmation, day-before, hour-before, replay and last-call messages to 2,500 registrants is 12,500 sends, well inside that allowance. Starter allows 1 user and 5 actions per automation, so the attended-versus-missed branches may need a larger plan. Prices and limits are from the ActiveCampaign pricing page.
First build: Build the hour-before reminder first, with an exit for anyone who cancels or has already joined.
3. Kit: Creator and education webinars sold to a newsletter list
Kit fits a creator or educator whose webinar audience is the newsletter list. Its Free plan allows broadcasts, forms and tagging for up to 10,000 subscribers, and Creator at $33 a month for 1,000 subscribers adds unlimited Visual Automations and sequences for reminders and replay.
Trade-off: Sequences start on Creator, so a reminder series cannot run on the free plan. Kit does not host the webinar, so you need Zoom or another host and a way to tag registrants and attendees. Prices and limits are from the Kit pricing page.
First build: Tag registrants on signup, tag attendees from the host's export, and send the replay only to the untagged.
4. HubSpot: Webinars that feed a sales pipeline
HubSpot suits a B2B webinar where attendees become leads and a salesperson follows up. Marketing Hub costs $7 per seat a month on Starter, $800 a month on Professional and $3,600 on Enterprise, and the free tools cover forms and basic email.
Trade-off: Automation is capped by tier, at 1 automated action free, up to 10 on Starter and unlimited from Professional. Once a reminder series has attended and no-show branches and a sales handoff, the realistic price is the $800 tier. Prices and limits are from the HubSpot pricing page.
First build: Create a form for registration, route attendees to a named owner, and stop nurture emails when a deal is created.
5. MailerLite: Simple webinar sequences on a small budget
MailerLite is the cheapest way to run a small webinar program from a list. At 2,500 registrants its Free plan is out, because it stops at 250 subscribers and 2,500 emails a month, but Comfort is $49 a month at 5,000 subscribers and $19 at 1,000.
Trade-off: It is a newsletter-first tool, so attended-versus-missed segmentation depends on how you import attendance from the webinar host. Prices and limits are from the MailerLite pricing page.
First build: Create one group per webinar and move attendees into a second group after the event.
6. Mailchimp: Newsletter-led event promotion
Mailchimp works when the webinar is promoted to an existing newsletter audience. The Free plan covers 250 contacts and 500 sends a month, which a five-email reminder run exhausts at 100 registrants.
Trade-off: Standard is $100 a month at 2,501 to 5,000 contacts, twice MailerLite Comfort at 5,000, so choose it for familiarity. Prices and limits are from the Mailchimp pricing page.
First build: Send an announcement, a day-before reminder and a replay link, each with one call to action.
7. Brevo: Lean event reminders plus transactional confirmations
Brevo bills by monthly email volume, which suits a webinar series with a modest list and bursts of reminder sends. Its help centre lists a free plan of 300 emails a day and Starter from $9 a month for 5,000.
Trade-off: A five-email run to 2,500 registrants is 12,500 sends, above Starter's entry volume and the free plan's 300-a-day cap if sent in one day, so read the volume selector. Prices and limits are from the Brevo pricing page.
First build: Send the confirmation as transactional mail, and keep reminders on a separate marketing stream.
8. Customer.io: Product-led webinars that react to usage events
Customer.io fits a software company whose webinars respond to product behavior, for example inviting users who have not tried a feature. Essentials is $100 a month for 5k profiles and includes 1 million emails a month.
Trade-off: Its billing docs count a profile that existed at any point in the month, so a big registrant import raises the bill even if you delete the profiles afterwards. Prices and limits are from the Customer.io pricing page.
First build: Send an event when someone registers and when they attend, then branch the replay on those two events.
9. Intercom: Webinar education with support context
Intercom fits a webinar whose attendees are existing customers and may ask questions afterwards. Its pricing page charges per seat plus usage, with email campaigns billed per bulk email sent.
Trade-off: Per-email billing makes a long reminder run to a big registrant list more expensive than the flat plans above. Prices and limits are from the Intercom pricing page.
First build: Send the replay to customers with a link to a conversation owned by a named teammate.
10. Loops: Focused SaaS webinar follow-up
Loops suits a small software company that runs a webinar now and then and wants follow-up in the same tool as its product email. Its pricing page lists no seat fees and a free plan with unlimited contacts but sends to the 1,000 newest.
Trade-off: A webinar list over 1,000 registrants pushes you to the paid slider, where about 5,000 subscribers is $48 a month. Prices and limits are from the Loops pricing page.
First build: Send a reminder to registrants and a replay to those who did not attend.
11. Klaviyo: Commerce brands running product-launch webinars
Klaviyo suits an online brand that hosts launch or education webinars for customers and wants purchase data to shape the follow-up. Email starts at $30 a month for 1,000 profiles and reaches $150 at 10,000, so a 5,000-registrant list at $100 is double MailerLite Comfort.
Trade-off: It is built around commerce events, so a webinar-only team pays for features it will not use. Prices and limits are from the Klaviyo pricing page.
First build: Segment attendees by past purchase and send the replay with a product link only to non-buyers.
12. ConvertKit: Kit under its former name
Kit was called ConvertKit until its rebrand, and tutorials for connecting a webinar host to a creator list often still use the old name. Everything said about Kit in entry 3 applies here, because the plans and the software are the same.
Trade-off: If a guide tells you to connect ConvertKit to your webinar host, you are connecting Kit; no separate plan exists. Prices and limits are from the ConvertKit pricing page.
First build: Follow the Kit entry: tag registrants on signup and attendees after the event.
13. Postmark: Registration confirmations and access links that must arrive
Postmark is for the emails an attendee needs right now: the confirmation and the join link. Its pricing page shows slider stops only, from $15 for 10,000 emails on Basic.
Trade-off: It is not a marketing tool, so pair it with Kit, ActiveCampaign or MailerLite for the reminder sequence. The Free plan covers only 100 emails a month. Prices and limits are from the Postmark pricing page.
First build: Send the join link through Postmark and watch bounce events for registrants who typed an address wrongly.
14. SendGrid: API-triggered webinar notifications
SendGrid suits a team whose webinar platform already calls an API to send registration and reminder emails. The Email API page lists Essentials at $19.95 a month for 50,000 emails.
Trade-off: It delivers mail but does not segment attendees or build sequences. Marketing Campaigns is a separate product with a free plan for up to 2,000 contacts and 6,000 emails a month. Prices and limits are from the SendGrid pricing page.
First build: Send one templated reminder through the API and test unsubscribe handling.
15. Resend: Developer-owned event reminders
Resend suits a developer who builds a custom webinar registration flow and wants reminders sent from code. Its pricing page lists Free at 3,000 emails a month and Pro at $20 for 50,000.
Trade-off: Retries, scheduling of the hour-before reminder and unsubscribe handling stay in your code. It also has a Marketing tab for broadcasts, free at 1,000 contacts. Prices and limits are from the Resend pricing page.
First build: Schedule one reminder for a test registrant and confirm it fires once at the right time.
The webinar message timeline
| Status | Message job | Next signal |
|---|---|---|
| Registered | Confirm the time zone, the join link and what the session covers | Attendance or cancellation |
| One day and one hour before | Remind with the join link only, no new pitch | Join click or cancellation |
| Attended | Send the slides and one relevant next resource | Question, click or reply |
| No-show | Offer the replay and the slides | Replay engagement, then a stop rule |
Continue with our trigger examples, metrics guide, and workflow guide.
What a webinar list costs at three sizes
Monthly prices from each vendor's pricing page, read on 2026-10-07. GetResponse publishes its default 1,000-person list only, so its other columns are marked n/a, and Brevo, Postmark, SendGrid and Resend bill by email volume.
| Tool | 1,000 registrants | 5,000 registrants | 10,000 registrants |
|---|---|---|---|
| GetResponse Creator (with webinars, monthly billing) | $69 | n/a | n/a |
| ActiveCampaign Starter (billed annually) | from $15 | $79 | $149 |
| Kit Creator (billed yearly) | $33 | $75 | $116 |
| MailerLite Comfort | $19 | $49 | $89 |
| Mailchimp Standard | from $20 (500-contact selector) | $100 | $135 |
| Klaviyo email | $30 | $100 | $150 |
Compare like with like: GetResponse's $69 includes the webinar product, while the others assume a separate host. A team that already pays for a webinar platform spends $19 to $33 for a 1,000-name list on MailerLite or Kit, so the right comparison for GetResponse is its price against a host plus an email tool.
A 30-day plan for your first automated webinar
| Days | Work | Proof it is done |
|---|---|---|
| 1-5 | Pick the date, write the promise of the session, and decide how attendance data will reach the list | A test registrant is tagged as registered, then as attended, by the route you chose |
| 6-10 | Build the registration page and the confirmation email with the join link and time zone | The confirmation arrives in under a minute on Gmail and a work account |
| 11-16 | Write the day-before, hour-before, attended and no-show emails, one link each | Each email is useful even if the others are never read |
| 17-21 | Build the reminder and follow-up branches, with exits for cancellations and joiners | A cancelled test registrant receives no further reminders |
| 22-26 | Rehearse with staff, then look at the send counts against your plan limits | The total sends for your registrant count fit the daily and monthly allowance |
| 27-30 | Run the webinar and send the replay to no-shows within 24 hours | You can count registrants, attendees, replay views and replies |
What to measure after a webinar
| Measure | What it shows | How it misleads |
|---|---|---|
| Registrant-to-attendee rate | Whether the reminders get people into the room | It varies with time of day and topic, so compare webinar to webinar, not to a vendor average |
| Replay views from no-shows | Whether the follow-up reaches people who missed it | Counts views, not completions, unless your host reports watch time |
| Replies and questions after the send | Whether the content raised real interest | A few vocal people can look like a trend in a small audience |
| Unsubscribes after the reminder run | Whether five emails in two days is too many | People who registered by mistake leave too |
Webinar email mistakes
- Sending reminders in the registrant's time zone only if you stored it, and otherwise showing the time in one zone with no label
- Sending the replay email to people who attended live, so they learn to ignore your messages
- Importing attendee exports as new subscribers without recording that they joined through the webinar
- Choosing a plan from the registrant count alone and forgetting that five emails each multiplies the sends
Related reading
- GetResponse vs Mailchimp for a direct comparison of two platforms that both run webinar-style campaigns
- Best email automation tools for online courses if the webinar sells a course
Frequently asked questions
What is the best email automation tool for webinars?
GetResponse if you also want to host the webinar: its pricing page lists webinars on the Creator plan at $69 a month for a 1,000-person list. If you host elsewhere, ActiveCampaign segments registrants and attendees best, and Kit is cheaper for a creator's list.
How many emails should a webinar sequence have?
Most programs need a confirmation, a day-before and an hour-before reminder, a replay or thank-you, and one last call. That is five emails per registrant, so 1,000 registrants is 5,000 sends.
Can I run webinar emails on a free plan?
Only for a very small list. MailerLite Free stops at 250 subscribers, Mailchimp Free at 250 contacts and 500 sends a month, and Kit's free plan has no sequences.
Do I need a separate tool for the join link?
Not usually, but a transactional service such as Postmark keeps the confirmation and join link apart from promotions; its pricing page starts at $15 a month for 10,000 emails.